Stella McCartney Says ‘It’s About F**king Time’ to End Leather – Teams Up With PETA For Racy NYFW Action
People for the Ethical Treatment of Animals
In New York on Sept. 10, 2024.
(Photographs by Brittainy Newman/Brittainy Newman for PETA)
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Stella McCartney Says ‘It’s About F**king Time’ to End Leather as She Teams Up With PETA for Racy NYFW Action
Editor’s note: We covered last year’s NYFW protest also hosted by PETA, which highlighted the use of animal products in Michael Kors and Coach products.
Stella McCartney and PETA took the group’s iconic “I’d Rather Go Naked” campaign to a whole nude level during New York Fashion Week to lay bare a bold message: It’s about f*cking time to end the use of leather. The risqué display kicked off in the window of McCartney’s flagship store in SoHo, where actor Caylee Cowan and other animal allies gathered—covered only by strategically placed signs reading, “No Leather Ever.” The action marked the launch of Stella McCartney’s Winter 2024 campaign and PETA’s No Leather Ever pledge, which calls on consumers to take a stand against the violence of the toxic global leather industry by vowing to ditch animal skins.
“I’m happy to bare some skin if it helps animals keep theirs,” says Cowan. “Stella McCartney is proving once again how stylish vegan fashion can be, and I’m proud to partner with her and PETA to help move the industry toward a kinder future.”
“I have never used leather in any of my collections, and PETA was one of the first organizations to champion my vision for a cruelty-free fashion industry,” says McCartney. “I couldn’t have chosen a more perfect partner for launching my Winter 2024 campaign with a very activist spirit—because it really is about f***ing time we ended the use of leather.”
“Stella McCartney has pushed fashion forward with creativity, innovation, and compassion, while some other designers remain stuck in the Stone Age—still making clothes from animal skins,” says PETA President Ingrid Newkirk. “PETA loves partnering with Stella to chart an ethical, sustainable future for the fashion industry together and to urge everyone to leave leather on the rack—or, better yet, on an animal’s back.”
In New York on Sept. 10, 2024. (Photographs by Brittainy Newman/Brittainy Newman for PETA)
“It’s About F*cking Time”—Stella McCartney’s Winter 2024 campaign slogan—is inspired by a custom tank top worn by the designer during Sir Paul McCartney’s inauguration into the Rock & Roll Hall of Fame in 1999 and has been reinterpreted as a rallying cry calling for an end to the violence and environmental destruction of leather. Every year, more than a billion animals are killed by the global leather industry. Cows killed for leather may be skinned and dismembered while they’re still conscious—after they endure castration, branding, and tail docking, all without painkillers. In addition to the horrific cruelty the leather industry inflicts on animals, it also contributes to the climate catastrophe, land devastation, deforestation, pollution, water contamination, and loss of biodiversity.
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, and PETA entities have more than 9 million members and supporters globally.
PETA opposes speciesism, a human-supremacist worldview, and focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment business. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.
PETA works through public education, investigative newsgathering and reporting, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.
