Adding Kids Menus At Your Restaurant: Attract Family Crowd For Diverse Benefits

The Significance of Kids’ Meals on Restaurant Menus: A Strategy for
Attracting Diverse Clientele and Enhancing Table Turnover

Introduction:

 The restaurant industry is a dynamic and ever-evolving business, where
success hinges on a combination of factors, from the culinary delights on
offer to the ambiance and service provided. However, one often overlooked
aspect of restaurant profitability is the inclusion of kids’ meals on the
menu. While it might seem like a minor detail, offering kids’ meals can
attract a different kind of clientele and contribute to quicker table
turnover, ultimately benefiting your establishment.

 Diverse Clientele:
 1. Family-Friendly Atmosphere: One of the most significant advantages of
including kids’ meals on your restaurant’s menu is that it creates a
family-friendly atmosphere. Families are always on the lookout for dining
options that cater to both adults and children, making your restaurant an
appealing choice.
 2. Expanding Customer Base: By offering kids’ meals, you can attract a
broader clientele, including parents, grandparents, and caregivers. This
diversification can help boost your restaurant’s revenues and customer
loyalty.
 3. Special Occasions: Families often celebrate special occasions like
birthdays and anniversaries at restaurants. When you provide options for
kids, you become a go-to choice for these celebrations, increasing foot
traffic and revenue.

 Quicker Table Turnover:
   1. Efficiency in Ordering: Kids’ meals simplify the ordering process for
families. With dedicated menus and portion sizes tailored for children,
orders are placed more swiftly, contributing to efficient table turnover.
 2. Shorter Dining Times: Families with children tend to stay for shorter
durations compared to adults-only groups. The inclusion of kids’ meals can
help you maintain a steady flow of diners, reducing the waiting time for
other patrons.
 3. Positive Impact on Service: Faster table turnover means that your staff
can serve more customers in a given time frame. This not only increases
revenue but also allows your staff to focus on providing exceptional
service, as they have more opportunities to interact with guests.

 Maximizing the Benefits:
   1. Diverse Kids’ Menu: A successful kids’ menu should offer a variety of
options to cater to different tastes and dietary restrictions. Include both
classic favorites and healthier choices to appeal to a wide range of young
diners.
 2. Entertaining Features: Enhance the dining experience for families by
incorporating kid-friendly features such as coloring sheets, puzzles, or
small toys to keep children engaged while waiting for their meals.
 3. Marketing Strategies: Promote your kids’ menu through targeted
marketing campaigns, both online and offline. Highlight the family-friendly
aspects of your restaurant to draw in parents and caregivers.

 Conclusion:
 Incorporating kids’ meals into your restaurant’s menu is not just about
keeping little ones happy; it’s a strategic move to attract a different
kind of clientele and improve table turnover.
 By creating a family-friendly atmosphere and streamlining the dining
process, you can increase revenue and create a loyal customer base that
keeps coming back for more.
 So, if you want to stand out in the competitive restaurant industry, don’t
underestimate the importance of kids’ meals.


Banner Image: Kid Friendly Restaurant. Image Credit - Clker-Free-Vector-Images 

Omar Bennani

Meet Omar Bennani, an aspiring journalist with a diverse background in both marketing and the hospitality industry. After earning a master's degree in marketing and customer relationship management from a French university, he began his career in advertising. However, it wasn't until he moved to New York that he stumbled upon his true calling in the hospitality industry. He quickly rose through the ranks to become a successful restaurant floor manager, where he found inspiration for his writing. With his experience working with Michelin star chefs and in events such as the Super Bowl, Omar has a unique perspective on how to create a memorable dining experience for guests and how to achieve success in the competitive world of restaurants. Drawing on his extensive experience in both marketing and the hospitality industry, Omar has become a respected voice in the field of restaurant marketing. His articles offer valuable insights for anyone looking to improve their marketing strategies and succeed in the hospitality industry. "Marketing Mavens: Insights from the Hospitality Industry"