USPS Operation Santa Partnered With Toys”R”Us To Make Letter Adoption Easier, Launched Online Catalog Santa’s Gift Shoppe To Make Kids’ Wishes Come True This Year Nationwide
USPS Operation Santa Teams Up With Toys“R”Us® to Deliver More Holiday Joy
New collaboration helps simplify the letter adoption process, making it easier than ever to make wishes come true and spread cheer
Editor’s note: We have published stories about the USPS ‘ Operation Santa for several years. The program helps deliver holiday cheer to those whose families may not be able to afford to purchase for them the gifts that they want. In prior year, some letter adopters did not send their gifts, making the program less effective. However, with the evolution of this new partnership, the issues with adopted letters not being fulfilled should be greatly reduced. The Postal Service and Toys”R”Us do everything for you.
WASHINGTON — The U.S. Postal service is announcing a new partnership between two iconic American brands — USPS Operation Santa and Toys“R”Us — for the 2024 holiday season. The collaboration is expected to expand the beloved USPS Operation Santa program, making it easier than ever for families and individuals to participate.
USPS Operation Santa, which allows generous people from across the United States to help fulfill the holiday wishes of families in need by adopting their letters to Santa Claus, kicked off [earlier this year]. On Sept. 16, the program began accepting letters that children and families write to Santa to express their hopes and dreams for the holiday season.
Since its inception more than a century ago, USPS Operation Santa has helped answer the thousands of letters addressed to Santa Claus through the Postal Service each year. Through the collaboration with Toys“R”Us, letter adopters can now easily select and purchase gifts from a specially curated e-commerce site.
“Delivering holiday joy has never been easier,” said Sheila Holman, USPS marketing vice president. “And our partnership with Toys“R”Us is just the beginning. This year, we’re excited to offer a curated selection of toys and playthings, and next year, we’ll be expanding to include clothing, shoes, books, and more. Our goal is to make it even easier for people to personalize their gift-giving and help more families experience the magic of the holidays through USPS Operation Santa.”
Gary Haas, Toys“R”Us e-commerce vice president, added, “We are thrilled to be partnering with USPS Operation Santa to empower more letter adopters this holiday season. By simplifying the adoption process and offering a curated selection of gifts, we are making it easier for individuals and families to spread joy to children in need and make their holiday dreams come true. Together, we’re creating magical moments that will resonate for years to come.”
Also this year, USPS Operation Santa has added the option for adopters to send gifts using the Postal Service’s latest shipping offering, USPS Ground Advantage. This service offers a simple, reliable, and affordable way to ship packages across the nation, with expected delivery times ranging from 2 to 5 business days.
Additionally, USPS Operation Santa will be highlighted in the new season of Hulu’s original docuseries, “Dear Santa,” debuting Sunday, Nov. 24. The series will feature real-life stories of children whose letters were answered and the generous individuals and families who adopted them.
Through USPS Operation Santa, children write their holiday wishes to Santa Claus and send their letters to his official address.
These letters are then anonymized and made available for adoption on the program’s website, USPSOperationSanta.com. Generous individuals, families and organizations can browse the letters, adopt one or more of them and fulfill the child’s holiday wishes.
The website has additional information, including instructions for participation.
USPS Operation Santa Launches Online Catalog Santa’s Gift Shoppe Powered by Toys“R”Us®
New e-commerce option for gift fulfillment makes it easy to shop for and ship the perfect gift
WASHINGTON — The U.S. Postal Service announced the debut of an online e-commerce catalog for the fulfillment of gifts: Santa’s Gift Shoppe, an online option developed exclusively for USPS Operation Santa letter adopters, powered by Toys“R”Us, just in time for the start of the program’s first day of letter adoption.
The new site offers a streamlined experience, making it easier for participants to shop for the ideal gift and ship it from the comfort of their homes with just a click.
The online catalog boasts a selection of toys and gifts from Toys“R”Us, allowing letter adopters to find something special for each letter writer, while the integration with shipping options from the Postal Service, such as USPS Ground Advantage, helps ensure that gifts are affordable to ship and arrive in time for the holidays.
“USPS Operation Santa has connected communities through holiday goodwill for over a century,” said USPS Marketing Vice President Sheila Holman. “This year, through our collaboration with Toys“R”Us, we’re thrilled to bring an easier way for generous people to make a difference. With the launch of this new e-commerce platform, we’re making it simpler than ever to help fulfill wishes and spread holiday joy.”
The introduction of Santa’s Gift Shoppe marks the first of what the Postal Service hopes to be several collaborations in expanding its online catalog to include clothing, shoes, books and more.
“Our joint effort with Toys“R”Us is just the beginning. We’re looking to broaden our selection of gifts in the future to help expand the impact of USPS Operation Santa and create even more opportunities for Americans to spread holiday cheer,” said Holman.
Since its inception 112 years ago, USPS Operation Santa has enabled the public to adopt letters to Santa written by children and families. By choosing a letter, participants make a direct impact on their communities, bringing hope, joy and generosity to the holiday season.
The launch of the e-commerce site coincides with the first day of letter adoption for the program’s 2024 holiday season. Supporters are invited to visit the official USPS Operation Santa website to browse letters, choose a child’s wish to fulfill and benefit from the enhanced shopping and shipping options through Santa’s Gift Shoppe to make holiday dreams come true.
“At Toys“R”Us, our mission is to bring joy to children, and what better way than to surprise them with gifts from Santa,” said Gary Haas, vice president of e-commerce at Toys“R”Us. “Through this new e-commerce platform, generous individuals can easily adopt a letter to Santa and help create magical moments for a new generation of Toys“R”Us kids.”
Also this holiday season, USPS Operation Santa will be featured in a new season of “Dear Santa, The Series,” debuting Nov. 24 on all ABC-owned television stations and streaming on Hulu beginning Nov. 29. The series provides a heartwarming, behind-the-scenes look at the impact of the program, showcasing real stories of generosity and the spirit of the holidays as letters are answered and wishes are fulfilled. “Dear Santa, The Series” captures the essence of USPS Operation Santa, highlighting the dedication of the Postal Service, the support of generous Americans and the joy felt by recipients across the nation.
For more information on how to participate in the program, visit USPSOperationSanta.com.
Banner Image: I Helped Santa banner. Image Credit – USPS Operation Santa
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