Fortnite Game Players Can Enjoy New Year’s Eve Times Square Themed Island Now In Game

RING IN THE NEW YEAR IN FORTNITE: ONE TIMES SQUARE LAUNCHES TIMES SQUARE ISLAND, BRINGING ICONIC NEW YEAR’S EVE CELEBRATION TO MILLIONS OF PLAYERS WORLDWIDE

Starting Today, Players Can Experience a Gamified One Times Square Through Limited-Time Games, Quests, and Customizations

Editor’s note: Readers can learn more about New Year’s resolutions and the activities planned at One Times Square from our article earlier today.  You can also read about St. Silvester whose feast day is today. 

NEW YORK, NY – One Times Square, home of the New Year’s Eve Ball Drop, today launched Times Square Island: a new Fortnite island based on the New Year’s Eve celebration at One Times Square. Fortnite players can now discover themed games and quests, culminating with a New Year’s Eve Ball Drop Celebration in the virtual Times Square. Times Square Island will bring the experience of the world-renowned New Year’s Eve Ball Drop Celebration at One Times Square to the more than 650 million Fortnite players worldwide.

“Our goal has always been to find new and dynamic ways to connect globally through New Year’s Eve at One Times Square,” said Michael Phillips, President of Jamestown, the owner of One Times Square. “Through Times Square Island and in collaboration with our partners – Amazon Web Services, Twitch, and Behaviour Interactive – we’re able to start the celebration early this year and bring the excitement of New Year’s Eve to millions of Fortnite players around the globe.”

“We are extremely proud to have contributed to the creation and positioning of a unique experience in Fortnite, showcasing the iconic One Times Square and its legendary New Year’s Eve Ball Drop, one of the most-watched events in the world,” Rémi Racine, CEO of Behaviour Interactive, the game’s developer.

Times Square Island will offer three unique games:

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One Times Square Crystal Parkour: Climb through signs, taxis, and street furniture, using energy beams to ascend higher, all while enjoying a view of One Times Square and Times Square below

One Times Square Taxi Race: Race with up to 12 friends and other players through the skyline of Times Square in a New York yellow taxicab

One Times Square Prop Hunt Party: A fast-paced game of hide-and-seek where players disguise themselves as props and try to outlast the hunters

In addition to the games, Times Square Island will offer three quests that showcase the variety of experiences coming to the real One Times Square when it opens to the public next year. The experience will culminate with a fireworks display and the iconic One Times Square New Year’s Eve Ball Drop, which will mark the arrival of the New Year.

To access Times Square Island, navigate to Search and input the island code: 7054-0632-3368 or via VNYE.com.

The launch of Times Square Island comes as One Times Square undergoes a major redevelopment into a modern-day destination for art, technology, and entertainment. Set to open in 2025, the reimagined One Times Square will feature an immersive museum experience that tells the history of the New Year’s Eve Ball Drop Celebration and a viewing deck overlooking Times Square, as well as a next generation brand experience offering brands the ability to connect with consumers in Times Square through interactive technology-enabled activations.

The Fortnite activation follows a series of efforts to expand the reach and accessibility of the New Year’s Eve celebrations and One Times Square through virtual integrations. These include the VNYE app and website, AR experience Concrete Jungle, and an activation in Decentraland. Times Square Island in Fortnite is set to reach the largest audience yet, connecting with millions of players worldwide and offering an immersive experience that bridges the physical and digital realms.

Race. Image Credit – One Times Square

Mayor character. Image Credit – One Times Square

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Ball Drop. Image Credit – One Times Square

About One Times Square

One Times Square is a 26-story building located at the intersection of 42nd Street, Seventh Avenue, and Broadway in the heart of Times Square. Originally built as the headquarters for the New York Times at the turn of the 20th century, the building is being reimagined as a modern-day destination for art, technology, and entertainment by Jamestown, the global real estate firm known for Chelsea Market in New York, Ponce City Market in Atlanta, and Ghirardelli Square in San Francisco. The building has served as the focal point for the iconic New Year’s Eve Ball Drop Celebration since 1907 and continues to play a central role in the world’s New Year’s Eve traditions. For more information, visit onetimessquare.com.

About Jamestown

Jamestown is a design-focused, vertically integrated real estate investment manager and service provider with over 40 years of experience and a mission to create places that inspire. Since its founding in 1983, Jamestown has executed transactions exceeding $40 billion. As of September 30, 2024, Jamestown has assets under management of $13.7 billion and a portfolio spanning key markets throughout the U.S., Latin America, and Europe. Jamestown employs more than 650 people worldwide with 12 global offices, including headquarters in Atlanta and Cologne. Current and previous projects include One Times Square and Chelsea Market in New York, Industry City in Brooklyn, Ponce City Market in Atlanta, Ghirardelli Square in San Francisco, the Innovation and Design Buildings in Boston and Lisbon, and Groot Handelsgebouw in Rotterdam. For more information, visit www.jamestownlp.com.

Banner Image: Game promo. Image Credit – Times Square Alliance

Jamestown

Jamestown is a design-focused, vertically integrated real estate investment manager and service provider with over 40 years of experience and a mission to create places that inspire. Since its founding in 1983, Jamestown has executed transactions exceeding $40 billion. As of September 30, 2024, Jamestown has assets under management of $13.7 billion and a portfolio spanning key markets throughout the U.S., Latin America, and Europe. Jamestown employs more than 650 people worldwide with 12 global offices, including headquarters in Atlanta and Cologne. Current and previous projects include One Times Square and Chelsea Market in New York, Industry City in Brooklyn, Ponce City Market in Atlanta, Ghirardelli Square in San Francisco, the Innovation and Design Buildings in Boston and Lisbon, and Groot Handelsgebouw in Rotterdam. For more information, visit www.jamestownlp.com