Join The Salvation Army To Kick Off The “Giving Season” With The World’s Largest Red Kettle In Times Square This Giving Tuesday


16-Piece World-Class Salvation Army Brass Band in Uniform Launches This Year’s Much Needed Holiday Fundraiser

WHAT:    For more than 100 years, The Salvation Army has come to the rescue for millions of families and individuals through its iconic holiday Red Kettle drive. But this year’s need is greater than ever before, with New Yorkers facing severe food insecurity and struggling to makes ends meet and pay for shelter, utilities— and put toys under the tree. The Salvation Army is refusing to let anything stand in its way of helping every New Yorker in need, but the largest human/social services nonprofit in the world needs support.

To make it easy to give and as an iconic beacon of hope, the Giant Red Kettle will debut in Times Square for the week of December 1, then travel to other locations in NYC and Brooklyn, returning to Times Square for Christmas. A feat of engineering, the 7’ 6” aluminum Red Kettle will hang from a stand measuring 32’ tall and 16’ wide, with built-in LED lights that illuminate and sparkle periodically and when donations are made via text: text GiantRedKettle to 41444.

WHERE:      Times Square Pedestrian Walkway between 44th and 45th Street

WHEN:         Giving Tuesday, November 30, 2021, Unveils at 8 a.m.

                     Representatives and activities will continue throughout the morning



  • Giant Red Kettle with an LED light show and ringing bells when donations are made
  • The Salvation Army’s “celebrity” dancing bell ringer, Lieutenant Chaka Watch, who draws crowds each Christmas with his energized dancing and bell ringing
  • The world-renowned, 16-piece Salvation Army Brass Band, the oldest Salvation Army Staff Band in the country, will play throughout the morning in uniform
  • The Maverick City Music band will also play from 9:30 – 10 a.m.
  • Salvation Army Mobile Canteen, providing beverages and food
  • Salvation Army officers helping passersby in need
  • Following its debut in Times Square, it will travel to other locations throughout the city, returning to Times Square for Christmas


NoteActivities will strictly adhere to COVID-19 guidelines



An integral part of the community for 132 years, The Salvation Army Greater New York Division operates more than 100 community and social-service programs, serving more than one million people a year, regardless of race, religion, nationality, or sexual orientation. Since COVID-19, it has served over six million meals. For more information, visit

Banner Image: Salvation Army Band. Image Credit – Waterford_Man. Licensed by CC



Terese Kelly Greer

Highly skilled public relations executive with more than 15 years experience. Extensive experience and success with consumer, business and trade media relations (offline and online); corporate branding/consumer brand building; crisis communications/issues management, event marketing and cause related marketing.

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