Maximize Your Marketing Efforts with Promo Tables, Working With Influencers From Instagram To Promote Your Restaurant


As a restaurant owner, it is important to stay competitive in a crowded industry by continually seeking out new ways to attract customers. One strategy that has gained popularity in recent years is the use of “promo tables,” which are tables set aside specifically for nightlife personalities to dine at in exchange for free marketing on their platforms. While this practice has been met with criticism due to concerns about potential biases towards certain types of businesses, it can be a valuable tool when used responsibly by all restaurants. This article will explore the benefits and considerations of using promo tables as a marketing strategy.

Using promotion tables for your business has the following advantages:

  • Free advertising: By inviting a group of girls to dine at your restaurant, you can gain free advertising through their platforms. Influencers often have a large following of people who trust their recommendations, so a positive review or shoutout from an influencer can lead to a significant increase in business for your restaurant.
  • Improved visibility: Promo tables provide an opportunity for your restaurant to showcase your food and service to a wide audience, potentially attracting new customers who may not have otherwise discovered your business. This can be especially valuable if you’re trying to reach a younger demographic or expand your customer base.
  • Increased foot traffic: In addition to providing free advertising, promo tables can also help to increase foot traffic in your restaurant. When influencers dine at your restaurant and post about it on social media, it can encourage their followers to visit your business.
  • Positive associations: By hosting influencers at your restaurant, you can also create positive associations with your business. If an influencer enjoys their meal and has a good experience at your restaurant, they may be more likely to recommend it to their followers or return as a paying customer in the future.
  • Attractive to potential walk-in customers: Having a promo table in your restaurant on a slow night can help to fill the restaurant and make it look more attractive to potential walk-in customers. Seeing a busy, lively atmosphere can be appealing to potential customers who are deciding where to dine.
Influencer marketing. Image Credit - Markus Winkler

Influencer marketing. Image Credit – Markus Winkler

Are you searching for a specific event promoter? Check out Instagram! This visually appealing platform is a popular choice for event planners. To discover a range of options, use relevant hashtags like #eventpromoter or #newyorkpromoter. You can also use Instagram’s search function to find accounts that include these terms in their handle or bio. Many promoters have their own Instagram profiles where they share information about upcoming events and behind-the-scenes glimpses of their work. To connect with promoters and learn more about their services, follow these accounts and engage with their content. Don’t forget to ask for recommendations from local industry professionals or bands – they may have personal connections or be able to point you towards reputable promoters in the area.

Conclusion: Promo tables can be a valuable marketing tool for restaurants, offering free advertising, increased visibility, and the potential for increased foot traffic. However, it’s important to carefully select influencers and be mindful of ethical considerations to ensure that this strategy is used responsibly. By doing so, you can effectively use promo tables to promote your business and stand out in a crowded industry.

Banner Image: Instagram Influencers at promo tables can help increase your traffic and visibility. Image Credit – Bianca Ackermann


Omar Bennani

Meet Omar Bennani, an aspiring journalist with a diverse background in both marketing and the hospitality industry. After earning a master's degree in marketing and customer relationship management from a French university, he began his career in advertising. However, it wasn't until he moved to New York that he stumbled upon his true calling in the hospitality industry. He quickly rose through the ranks to become a successful restaurant floor manager, where he found inspiration for his writing. With his experience working with Michelin star chefs and in events such as the Super Bowl, Omar has a unique perspective on how to create a memorable dining experience for guests and how to achieve success in the competitive world of restaurants. Drawing on his extensive experience in both marketing and the hospitality industry, Omar has become a respected voice in the field of restaurant marketing. His articles offer valuable insights for anyone looking to improve their marketing strategies and succeed in the hospitality industry. "Marketing Mavens: Insights from the Hospitality Industry"

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