Join MoMA To Explore Connections Between Art, Gardening, Social Justice At MoMA’s Crown Creativity Lab


How can we dream of a world that is ecologically just and rooted in equity for all human and nonhuman life? The newest project for MoMA’s Crown Creativity Lab, Dreaming a World for Change, offers a space where you can consider your relationship to the environments you inhabit through activities and resources designed by artists and community organizations. What might a world look like in which we have all we need for ourselves and our communities?

Organized in conjunction with the exhibition Emerging Ecologies: Architecture and the Rise of Environmentalism, Dreaming a World for Change encourages you to play the game WHAT IF?, created by artists Sarah Rothberg and Marina Zurkow, that invites you to imagine a world you want to live in; learn about urban gardening and environmental justice through resources designed by the Lower Eastside Girls Club; and share your own personal reflections.

Stop by the Crown Creativity Lab on your next visit and join us in finding inspiration in our galleries and beyond—make art with your family, experience Rirkrit Tiravanija’s participatory artworks at MoMA PS1, share your reflections with our writing club, and more.


Book Tickets

Banner Image: Ecological Community. Image Credit – MoMA

ble experience that can justify higher spending. These entertainment strategies add value to your restaurant beyond the meal, making it a destination where patrons come not just for food but also for the overall experience.

 Section 5: Leveraging the Power of Happy Hours and Promotions 
 Happy hours and promotions are tried-and-true strategies from the world of bars that can be successfully implemented in restaurants to boost patron spending. 
 Here’s how: 
 • Happy Hours: Create a designated happy hour period during which you offer discounts on drinks and appetizers. This time-limited promotion entices patrons to visit during specific hours, increasing your patronage and overall spending. 
 • Early Bird Specials: Offer early bird specials for patrons who dine during less busy hours. This can be a win-win situation, as it helps you fill tables during off-peak times and encourages patrons to dine at your restaurant. 
 • Loyalty Programs: Implement a loyalty program that rewards frequent diners with discounts, special offers, or exclusive access to events. These programs not only promote customer retention but also incentivize increased spending to earn rewards.
 By embracing these bar-inspired strategies, you can create a dynamic restaurant environment that keeps patrons entertained, engaged, and willing to spend more. 
 Section 6: Personalizing the Dining Experience
 A personal touch can go a long way in making patrons feel valued and encouraging spending. While bars often excel in creating a sense of camaraderie, restaurants can achieve a similar effect by offering personalized service and tailored experiences.

Here’s how to achieve this: 

 • Attentive Staff: Train your staff to be attentive, welcoming, and responsive to patrons’ needs. Encourage them to learn patrons’ preferences, such as favorite dishes or drinks, to create a personalized experience.
 • Special Recommendations: Provide special recommendations or off-menu items based on patrons’ tastes. This can add an element of surprise and delight to their dining experience, making them more likely to explore and spend. 
 • Recognize Regulars: Recognize and appreciate regular patrons by acknowledging their loyalty. Special discounts or offers for loyal customers can create a sense of belonging and incentivize them to spend more during their visits. Incorporating these personalized elements into the dining experience can foster customer loyalty, encourage return visits, and ultimately lead to increased spending. 
By integrating bar-inspired strategies into your restaurant, you can enhance the patron experience, keep them engaged, and encourage them to spend more. Understanding the psychology behind these strategies and how they align with the desires of your target audience is key. As you implement these strategies, remember that adaptability and experimentation are essential. Every restaurant is unique, and it’s important to find the right balance that resonates with your patrons. By combining your culinary excellence with these bar-inspired techniques, you can create a dining experience that not only satisfies but also entices patrons to spend more while enjoying a memorable visit. In doing so, you’re not just serving food; you’re crafting an experience worth savoring.


Banner Image: Bartenders. Image Credit – Crew 



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