Staten Island-Born Streetwear Destination Asphalt Teams With Adidas For Cannoli-Inspired Sneaker With Extremely Limited, Numbered Release Of adidas x Asphalt Samba

adidas x Asphalt Serve Up a Cannoli-Inspired Samba, a Love Letter to New York City’s Pastry Culture

Following are questions we asked about this new sneaker release collaboration that goes live on September 25th. Questions in italics, answers in bold: 

adidas x Asphalt Samba with tongue alternatives shown. Image Credit – adidas

(New York, NY) – adidas and Asphalt, the Staten Island-born streetwear destination, have come together to unveil the adidas x Asphalt Samba, a limited-edition collaboration celebrating New York City’s pastry culture, neighborhood traditions, and unmistakable approach to personal style.

Inspired by the Italian pastry shops and old-school bakeries that have become fixtures of the city, the collaboration looks to one of New York’s most recognizable treats: the cannoli. Classic, nostalgic, and deeply tied to the neighborhoods surrounding it, the pastry becomes the foundation for a Samba that translates the colors, textures, and character of the bakery counter into design.

Warm wheat tones reference the cannoli’s golden shell, while deep chocolate details nod to chocolate chips and hits of pink introduce an unexpected sweetness reminiscent of the colorful pastry counters found throughout the city. A removable cannoli charm brings the inspiration directly onto the shoe, while an illustrated cannoli footbed continues the story inside.

Designed to be reinterpreted by the person wearing it, the sneaker features three interchangeable Velcro tongue options, each corresponding to a color found throughout the shoe, with the option to remove the tongue entirely. Three different lace options create even more combinations, allowing each wearer to continuously reinterpret the silhouette through their own personal style.

But the collaboration goes beyond what’s behind the bakery glass. At its core, the adidas x Asphalt Samba is also a celebration of the individuality found on New York’s streets, where different neighborhoods, backgrounds, personalities, and approaches to style exist side by side.

“So much of what makes New York special comes from the things we grow up seeing every day,” said Jadah Orilus, Operations Manager & Buyer at Asphalt NYC. “The neighborhood bakery, grabbing a box of pastries for family, knowing exactly which spot has your favorite cannoli or rainbow cookie. We wanted to take something that feels familiar to so many New Yorkers and translate it through an Asphalt lens. The result is playful and nostalgic, but still leaves room for everyone to make it their own.”

To further celebrate that individuality, only 600 pairs of the adidas x Asphalt Samba will be available, with each pair individually numbered from 1 through 600, turning every pair into its own piece of the story.

The adidas x Asphalt Samba will release at all Asphalt locations and online beginning at 10 AM EST on September 25th, priced at $130 and available in sizes 4-13, including half sizes.

About adidas   

adidas is one of the world’s leading suppliers in the sporting goods industry. The company, headquartered in Herzogenaurach, employs over 62,000 people worldwide and generated sales of 23.7 billion euros in 2024. For more information, please visit www.adidas-Group.com.

About Asphalt
Asphalt NYC is a New York-based luxury fashion and footwear retailer that started in 2018 and has since grown to seven retail locations throughout New York City. Rooted in New York culture, Asphalt brings together a curated mix of premium streetwear, designer fashion, and footwear, connecting product, community, and experience through exclusive releases, collaborations, and cultural activations.

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Banner Image: adidas x Asphalt samba. All Images Credit – Asphalt